As a professional photographer and director, Lexar Elite Team Member Laretta Houston has seen it all. Challenging deadlines, difficult locations, and massive amounts of content to edit are all things Houston encounters on a daily basis. Fortunately, throughout her career, Laretta has identified a few practices that makes her life easier.
The process of backing up files and archiving media doesn’t need to be overly complex. It just needs to be helpful. In this photography master class, Houston draws on her experience in the world of fashion and advertising commercial work to provide a wealth of knowledge to both experienced photographers, as well as new creative business owners.
Data management is always a concern for creative professionals, and photography is no exception. That’s why Laretta Houston also gives us a deep dive into her data management process, including how many memory cards to keep on standby during a production. Houston also walks us through her process for rating photos and culling the final collection to give a client a clean batch of images.
Whether you’re creating a concept for a production, finding the right composition for a shot, or even creating a portfolio and building a social media presence, Loretta Huston has helpful advice for every photographer. And, in this Lexar Virtual Website, you’ll get a guided tour through an expert photographer’s creative workflow.
Laretta Houston’s Photography Storage Gear:
Lexar Professional CFexpress Cards
Lexar SD Cards
