Oct 08, 2024

Lexar to Showcase Nine Products for Gamers and Content Creators at Brazil Game Show (BGS) in São Paulo


Solutions Will Include Powerful SSDs, Capacity-Expanding microSD Cards, Performance-Enhancing DRAM, and Next-Gen CFexpress Cards and Readers
Key Features
  • Professional NM1090 PRO PCIe 5.0 SSD
  • ARES RGB 2nd Gen DDR5 Desktop Memory
  • PLAY 2280 PCIe 4.0 SSD
  • PLAY PRO microSD Express card 
  • Go Portable SSD with Hub
  • Professional GOLD CFexpress™ 4.0 Type B Card / Professional GOLD CFexpress 4.0 Type A Card
  • Workflow CFexpress™ 4.0 Type B Card Reader / Workflow CFexpress™ 4.0 Type A Card Reader

Brazil, October 8, 2024—Lexar, a leading global brand of flash memory solutions, will be attending the Brasil Game Show October 9-13, 2024 in São Paulo at the Expo Center Norte. The company will be showcasing nine of its top solutions for gamers including two upcoming products: the Lexar PLAY PRO microSD Express card and the NM1090 PRO SSD.

For gamers Lexar brings its portfolio of high-performance products that deliver the speed and responsiveness that gamers require, including two new products that users can get an early look at before they’re even in the market – the Professional NM1090 PRO PCIe 5.0 SSD and the PLAY PRO microSD Express Card. The Professional NM1090 PRO PCIe 5 NVMe SSD features blazing-fast 14GB read and 12GB write speeds1 that are nearly twice as fast as PCIe 4. The PLAY PRO microSD Express card leverages the new microSD Express format / technology to deliver never-before-seen speeds in a microSD with up to 900MB/s read and 600MB/s write speeds.1 At 4x faster than typical UHS-I interface cards, it significantly improves computing experience in gaming and mobile devices.

Lexar will also showcase its ARES RGB 2nd Gen DDR5 Desktop Memory. Featuring premium SK hynix chips for higher performance and better stability, this memory also includes a heatsink to maintain optimal temperatures even when overclocking plus RGB lighting so users can play in style. The PLAY 2280 PCIe 4.0 SSD will also be shown at BGS. Designed to complement the PS5™, the PLAY 2280 SSD delivers 7400MB/s max read and 6500MB/s max write speeds1,2 while a capacity up to 8TB lets users store more than 150 AAA games3 and play them right off the drive.

For content creators, Lexar will show the Go Portable SSD with Hub, Professional GOLD CFexpress™ 4.0 Type A and Type B cards, and Workflow CFexpress™ 4.0 Type A and Type B Card Readers. All five of these products help content creators stay at the top of their game by delivering superior performance and accelerating workflows.

The ultimate setup to shoot seamless video from a mobile phone, the innovative Lexar Professional Go Portable SSD with Hub lets users use the SSD on its own for unmatched freedom and portability or with the hub to add peripherals like lighting, microphones, power banks, and more. Either way, they will love the ability to shoot seamless Apple ProRes 4K 60FPS video straight to the drive from their iPhone 15 Pro/Max or above.

Lexar is the first company to launch CFexpress 4.0 cards in Latin America and offers both Type A and Type B cards for extensive compatibility with most cameras. Both cards allow users to capture stunning, seamless, cinema-quality video (and are future-proofed to capture 8K RAW video).

The Professional GOLD CFexpress™ 4.0 Type A card offers write speeds up to 1650MB/s and read speeds up to 1800MB/s1 while the Professional GOLD CFexpress™ 4.0 Type B card delivers write speeds of 3300MB/s1 and read speeds up to 3600MB/s. Both cards are equipped with 8-point protection against temperature, vibration, wear-out, dust (IP5X), drops, shocks, compression, and bends and they also comes with data recovery software and a limited lifetime warranty.4

Users will want to pair these cards with the readers that take full advantage of these blazing speeds and Lexar offers two that fit that bill: the Workflow CFexpress™ 4.0 Type A and Type B Card Readers. These readers work with the corresponding Professional GOLD CFexpress™ 4.0 cards to maximize workflows and are also compatible with the Lexar Professional Workflow docking station. 

“We are looking forward to sharing our portfolio of high-performance gaming products and our latest solutions for content creators,” said Luis Valladares, GM of Latin America & Caribbean. “Whether consumers are looking to take their gaming to the next level or level-up their creativity, we have some great products that can help them win big.”

Visit Lexar in booth number S26 S28 at the Expo Center Norte on 10/9 (press only) or 10/10-10/13 (public) to enter prize giveaways, meet gaming and creator influencers and Lexar staff, and more.

About Lexar

For more than 25 years, Lexar has been trusted as a leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB Flash Drives, card readers, solid-state drives, and DRAM. With so many options, it’s easy to find the right Lexar solution to fit your needs.

Disclosures

1. Speeds based on internal testing. Actual speed may vary depending on host device.

2. Due to PS5 limitations, maximum speed is capped at 6500MB/s when used with PS5.

3. Based on 50GB average per game.

4. Limited lifetime warranty is limited to 10 years from purchase in Germany and regions not recognizing lifetime warranty.

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